Like a racing car ready to go on the track, to be effective, your database must always be operable. ‍ Your customer database is not a collectionĭon't they say “the more you put in, the more valuable it becomes”? Well, what works for stamp collectors is, alas, not a quality indicator for marketing and sales professionals. So, how about a little spring cleaning in your database? The relevance of your commercial action is determined by the quality of your data. It helps prevent the accumulation of obsolete and duplicated data. Your customer database could also do with a little refresher. Time to open the windows, air the mattresses and clean everything! What about this data that you’ve been keeping in a cloud server for many years? Spring cleaning shouldn't be restricted to your home. Spring! The sun is shining, the air is fresh and you feel energised.